* @version 1.48 <2005/07/18> * @copyright GNU General Public License (GPL) **/ /* // Sample ------------------------------------- $thumb=new Thumbnail("source.jpg"); // set source image file $thumb->size_width(100); // set width for thumbnail, or $thumb->size_height(300); // set height for thumbnail, or $thumb->size_auto(200); // set the biggest width or height for thumbnail $thumb->size(150,113); // set the biggest width and height for thumbnail $thumb->quality=75; //default 75 , only for JPG format $thumb->output_format='JPG'; // JPG | PNG $thumb->jpeg_progressive=0; // set progressive JPEG : 0 = no , 1 = yes $thumb->allow_enlarge=false; // allow to enlarge the thumbnail $thumb->CalculateQFactor(10000); // Calculate JPEG quality factor for a specific size in bytes $thumb->bicubic_resample=true; // [OPTIONAL] set resample algorithm to bicubic $thumb->img_watermark='watermark.png'; // [OPTIONAL] set watermark source file, only PNG format [RECOMENDED ONLY WITH GD 2 ] $thumb->img_watermark_Valing='TOP'; // [OPTIONAL] set watermark vertical position, TOP | CENTER | BOTTOM $thumb->img_watermark_Haling='LEFT'; // [OPTIONAL] set watermark horizonatal position, LEFT | CENTER | RIGHT $thumb->txt_watermark='Watermark text'; // [OPTIONAL] set watermark text [RECOMENDED ONLY WITH GD 2 ] $thumb->txt_watermark_color='000000'; // [OPTIONAL] set watermark text color , RGB Hexadecimal[RECOMENDED ONLY WITH GD 2 ] $thumb->txt_watermark_font=1; // [OPTIONAL] set watermark text font: 1,2,3,4,5 $thumb->txt_watermark_Valing='TOP'; // [OPTIONAL] set watermark text vertical position, TOP | CENTER | BOTTOM $thumb->txt_watermark_Haling='LEFT'; // [OPTIONAL] set watermark text horizonatal position, LEFT | CENTER | RIGHT $thumb->txt_watermark_Hmargin=10; // [OPTIONAL] set watermark text horizonatal margin in pixels $thumb->txt_watermark_Vmargin=10; // [OPTIONAL] set watermark text vertical margin in pixels $thumb->->memory_limit='32M'; //[OPTIONAL] set maximun memory usage, default 32 MB ('32M'). (use '16M' or '32M' for litter images) $thumb->max_execution_time'30'; //[OPTIONAL] set maximun execution time, default 30 seconds ('30'). (use '60' for big images o slow server) $thumb->process(); // generate image $thumb->show(); // show your thumbnail, or $thumb->save("thumbnail.jpg"); // save your thumbnail to file, or $image = $thumb->dump(); // get the image echo ($thumb->error_msg); // print Error Mensage //---------------------------------------------- ################################################ */ class Thumbnail { /** *@access public *@var integer Quality factor for JPEG output format, default 75 **/ var $quality=75; /** *@access public *@var string output format, default JPG, valid values 'JPG' | 'PNG' **/ var $output_format='JPG'; /** *@access public *@var integer set JPEG output format to progressive JPEG : 0 = no , 1 = yes **/ var $jpeg_progressive=0; /** *@access public *@var boolean allow to enlarge the thumbnail. **/ var $allow_enlarge=false; /** *@access public *@var string [OPTIONAL] set watermark source file, only PNG format [RECOMENDED ONLY WITH GD 2 ] **/ var $img_watermark=''; /** *@access public *@var string [OPTIONAL] set watermark vertical position, TOP | CENTER | BOTTOM **/ var $img_watermark_Valing='TOP'; /** *@access public *@var string [OPTIONAL] set watermark horizonatal position, LEFT | CENTER | RIGHT **/ var $img_watermark_Haling='LEFT'; /** *@access public *@var string [OPTIONAL] set watermark text [RECOMENDED ONLY WITH GD 2 ] **/ var $txt_watermark=''; /** *@access public *@var string [OPTIONAL] set watermark text color , RGB Hexadecimal[RECOMENDED ONLY WITH GD 2 ] **/ var $txt_watermark_color='000000'; /** *@access public *@var integer [OPTIONAL] set watermark text font: 1,2,3,4,5 **/ var $txt_watermark_font=1; /** *@access public *@var string [OPTIONAL] set watermark text vertical position, TOP | CENTER | BOTTOM **/ var $txt_watermark_Valing='TOP'; /** *@access public *@var string [OPTIONAL] set watermark text horizonatal position, LEFT | CENTER | RIGHT **/ var $txt_watermark_Haling='LEFT'; /** *@access public *@var integer [OPTIONAL] set watermark text horizonatal margin in pixels **/ var $txt_watermark_Hmargin=10; /** *@access public *@var integer [OPTIONAL] set watermark text vertical margin in pixels **/ var $txt_watermark_Vmargin=10; /** *@access public *@var bool [OPTIONAL] set resample algorithm to bicubic **/ var $bicubic_resample=false; /** *@access public *@var string [OPTIONAL] set maximun memory usage, default 8 MB ('8M'). (use '16M' for big images) **/ var $memory_limit='32M'; /** *@access public *@var string [OPTIONAL] set maximun execution time, default 30 seconds ('30'). (use '60' for big images) **/ var $max_execution_time='30'; /** *@access public *@var string errors mensage **/ var $error_msg=''; /** *@access private *@var mixed images **/ var $img; /** *open source image *@access public *@param string filename of the source image file *@return boolean **/ function Thumbnail($imgfile) { $img_info = getimagesize( $imgfile ); //detect image format switch( $img_info[2] ){ case 2: //JPEG $this->img["format"]="JPEG"; $this->img["src"] = ImageCreateFromJPEG ($imgfile); break; case 3: //PNG $this->img["format"]="PNG"; $this->img["src"] = ImageCreateFromPNG ($imgfile); $this->img["des"] = $this->img["src"]; break; default: $this->error_msg="Not Supported File"; return false; }//case $this->img["x"] = $img_info[0]; //original dimensions $this->img["y"] = $img_info[1]; $this->img["x_thumb"]= $this->img["x"]; //thumbnail dimensions $this->img["y_thumb"]= $this->img["y"]; $this->img["des"] = $this->img["src"]; // thumbnail = original return true; } /** *set height for thumbnail *@access public *@param integer height *@return boolean **/ function size_height($size=100) { //height $this->img["y_thumb"]=$size; if ($this->allow_enlarge==true) { $this->img["y_thumb"]=$size; } else { if ($size < ($this->img["y"])) { $this->img["y_thumb"]=$size; } else { $this->img["y_thumb"]=$this->img["y"]; } } if ($this->img["y"]>0) { $this->img["x_thumb"] = ($this->img["y_thumb"]/$this->img["y"])*$this->img["x"]; } else { $this->error_msg="Invalid size : Y"; return false; } } /** *set width for thumbnail *@access public *@param integer width *@return boolean **/ function size_width($size=100) { //width if ($this->allow_enlarge==true) { $this->img["x_thumb"]=$size; } else { if ( $size < ($this->img["x"])) { $this->img["x_thumb"]=$size; } else { $this->img["x_thumb"]=$this->img["x"]; } } if ($this->img["x"]>0) { $this->img["y_thumb"] = ($this->img["x_thumb"]/$this->img["x"])*$this->img["y"]; } else { $this->error_msg="Invalid size : x"; return false; } } /** *set the biggest width or height for thumbnail *@access public *@param integer width or height *@return boolean **/ function size_auto($size=100) { //size if ($this->img["x"]>=$this->img["y"]) { $this->size_width($size); } else { $this->size_height($size); } } /** *set the biggest width and height for thumbnail *@access public *@param integer width *@param integer height *@return boolean **/ function size($size_x,$size_y) { //size if ( (($this->img["x"])/$size_x) >= (($this->img["y"])/$size_y) ) { $this->size_width($size_x); } else { $this->size_height($size_y); } } /** *show your thumbnail, output image and headers *@access public *@return void **/ function show() { //show thumb Header("Content-Type: image/".$this->img["format"]); if ($this->output_format=="PNG") { //PNG imagePNG($this->img["des"]); } else { imageinterlace( $this->img["des"], $this->jpeg_progressive); imageJPEG($this->img["des"],"",$this->quality); } } /** *return the result thumbnail *@access public *@return mixed **/ function dump() { //dump thumb return $this->img["des"]; } /** *save your thumbnail to file *@access public *@param string output file name *@return boolean **/ function save($save="") { //save thumb if (empty($save)) { $this->error_msg='Not Save File'; return false; } if ($this->output_format=="PNG") { //PNG imagePNG($this->img["des"],"$save"); } else { imageinterlace( $this->img["des"], $this->jpeg_progressive); imageJPEG($this->img["des"],"$save",$this->quality); } return true; } /** *generate image *@access public *@return boolean **/ function process () { ini_set('memory_limit',$this->memory_limit); ini_set('max_execution_time',$this->max_execution_time); $X_des =$this->img["x_thumb"]; $Y_des =$this->img["y_thumb"]; //if ($this->checkgd2()) { $gd_version=$this->gdVersion(); if ($gd_version>=2) { //if (false) { $this->img["des"] = ImageCreateTrueColor($X_des,$Y_des); if ($this->txt_watermark!='' ) { sscanf($this->txt_watermark_color, "%2x%2x%2x", $red, $green, $blue); $txt_color=imageColorAllocate($this->img["des"] ,$red, $green, $blue); } if (!$this->bicubic_resample) { imagecopyresampled ($this->img["des"], $this->img["src"], 0, 0, 0, 0, $X_des, $Y_des, $this->img["x"], $this->img["y"]); } else { $this->imageCopyResampleBicubic($this->img["des"], $this->img["src"], 0, 0, 0, 0, $X_des, $Y_des, $this->img["x"], $this->img["y"]); } if ($this->img_watermark!='' && file_exists($this->img_watermark)) { $this->img["watermark"]=ImageCreateFromPNG ($this->img_watermark); $this->img["x_watermark"] =imagesx($this->img["watermark"]); $this->img["y_watermark"] =imagesy($this->img["watermark"]); imagecopyresampled ($this->img["des"], $this->img["watermark"], $this->calc_position_H (), $this->calc_position_V (), 0, 0, $this->img["x_watermark"], $this->img["y_watermark"],$this->img["x_watermark"], $this->img["y_watermark"]); } if ($this->txt_watermark!='' ) { imagestring ( $this->img["des"], $this->txt_watermark_font, $this->calc_text_position_H() , $this->calc_text_position_V(), $this->txt_watermark,$txt_color); } } else { $this->img["des"] = ImageCreate($X_des,$Y_des); if ($this->txt_watermark!='' ) { sscanf($this->txt_watermark_color, "%2x%2x%2x", $red, $green, $blue); $txt_color=imageColorAllocate($this->img["des"] ,$red, $green, $blue); } // pre copy image, allocating color of water mark, GD < 2 can't resample colors if ($this->img_watermark!='' && file_exists($this->img_watermark)) { $this->img["watermark"]=ImageCreateFromPNG ($this->img_watermark); $this->img["x_watermark"] =imagesx($this->img["watermark"]); $this->img["y_watermark"] =imagesy($this->img["watermark"]); imagecopy ($this->img["des"], $this->img["watermark"], $this->calc_position_H (), $this->calc_position_V (), 0, 0, $this->img["x_watermark"], $this->img["y_watermark"]); } imagecopyresized ($this->img["des"], $this->img["src"], 0, 0, 0, 0, $X_des, $Y_des, $this->img["x"], $this->img["y"]); @imagecopy ($this->img["des"], $this->img["watermark"], $this->calc_position_H (), $this->calc_position_V (), 0, 0, $this->img["x_watermark"], $this->img["y_watermark"]); if ($this->txt_watermark!='' ) { imagestring ( $this->img["des"], $this->txt_watermark_font, $this->calc_text_position_H() , $this->calc_text_position_V(), $this->txt_watermark, $txt_color); // $this->txt_watermark_color); } } $this->img["src"]=$this->img["des"]; $this->img["x"]= $this->img["x_thumb"]; $this->img["y"]= $this->img["y_thumb"]; } /** *Calculate JPEG quality factor for a specific size in bytes *@access public *@param integer maximun file size in bytes **/ function CalculateQFactor($size) { //based on: JPEGReducer class version 1, 25 November 2004, Author: huda m elmatsani, Email :justhuda@netscape.net //calculate size of each image. 75%, 50%, and 25% quality ob_start(); imagejpeg($this->img["des"],'',75); $buffer = ob_get_contents(); ob_end_clean(); $size75 = strlen($buffer); ob_start(); imagejpeg($this->img["des"],'',50); $buffer = ob_get_contents(); ob_end_clean(); $size50 = strlen($buffer); ob_start(); imagejpeg($this->img["des"],'',25); $buffer = ob_get_contents(); ob_end_clean(); $size25 = strlen($buffer); //calculate gradient of size reduction by quality $mgrad1 = 25/($size50-$size25); $mgrad2 = 25/($size75-$size50); $mgrad3 = 50/($size75-$size25); $mgrad = ($mgrad1+$mgrad2+$mgrad3)/3; //result of approx. quality factor for expected size $q_factor=round($mgrad*($size-$size50)+50); if ($q_factor<25) { $this->quality=25; } elseif ($q_factor>100) { $this->quality=100; } else { $this->quality=$q_factor; } } /** *@access private *@return integer **/ function calc_text_position_H () { $W_mark = imagefontwidth ($this->txt_watermark_font)*strlen($this->txt_watermark); $W = $this->img["x_thumb"]; switch ($this->txt_watermark_Haling) { case 'CENTER': $x = $W/2-$W_mark/2; break; case 'RIGHT': $x = $W-$W_mark-($this->txt_watermark_Hmargin); break; default: case 'LEFT': $x = 0+($this->txt_watermark_Hmargin); break; } return $x; } /** *@access private *@return integer **/ function calc_text_position_V () { $H_mark = imagefontheight ($this->txt_watermark_font); $H = $this->img["y_thumb"]; switch ($this->txt_watermark_Valing) { case 'CENTER': $y = $H/2-$H_mark/2; break; case 'BOTTOM': $y = $H-$H_mark-($this->txt_watermark_Vmargin); break; default: case 'TOP': $y = 0+($this->txt_watermark_Vmargin); break; } return $y; } /** *@access private *@return integer **/ function calc_position_H () { $W_mark = $this->img["x_watermark"]; $W = $this->img["x_thumb"]; switch ($this->img_watermark_Haling) { case 'CENTER': $x = $W/2-$W_mark/2; break; case 'RIGHT': $x = $W-$W_mark; break; default: case 'LEFT': $x = 0; break; } return $x; } /** *@access private *@return integer **/ function calc_position_V () { $H_mark = $this->img["y_watermark"]; $H = $this->img["y_thumb"]; switch ($this->img_watermark_Valing) { case 'CENTER': $y = $H/2-$H_mark/2; break; case 'BOTTOM': $y = $H-$H_mark; break; default: case 'TOP': $y = 0; break; } return $y; } /** *@access private *@return boolean **/ function checkgd2(){ // TEST the GD version if (extension_loaded('gd2') && function_exists('imagecreatetruecolor')) { return false; } else { return true; } } /** * Get which version of GD is installed, if any. * * Returns the version (1 or 2) of the GD extension. */ function gdVersion($user_ver = 0) { if (! extension_loaded('gd')) { return; } static $gd_ver = 0; // Just accept the specified setting if it's 1. if ($user_ver == 1) { $gd_ver = 1; return 1; } // Use the static variable if function was called previously. if ($user_ver !=2 && $gd_ver > 0 ) { return $gd_ver; } // Use the gd_info() function if possible. if (function_exists('gd_info')) { $ver_info = gd_info(); preg_match('/\d/', $ver_info['GD Version'], $match); $gd_ver = $match[0]; return $match[0]; } // If phpinfo() is disabled use a specified / fail-safe choice... if (preg_match('/phpinfo/', ini_get('disable_functions'))) { if ($user_ver == 2) { $gd_ver = 2; return 2; } else { $gd_ver = 1; return 1; } } // ...otherwise use phpinfo(). ob_start(); phpinfo(8); $info = ob_get_contents(); ob_end_clean(); $info = stristr($info, 'gd version'); preg_match('/\d/', $info, $match); $gd_ver = $match[0]; return $match[0]; } // End gdVersion() function imageCopyResampleBicubic($dst_img, $src_img, $dst_x, $dst_y, $src_x, $src_y, $dst_w, $dst_h, $src_w, $src_h) { $scaleX = ($src_w - 1) / $dst_w; $scaleY = ($src_h - 1) / $dst_h; $scaleX2 = $scaleX / 2.0; $scaleY2 = $scaleY / 2.0; $tc = imageistruecolor($src_img); for ($y = $src_y; $y < $src_y + $dst_h; $y++) { $sY = $y * $scaleY; $siY = (int) $sY; $siY2 = (int) $sY + $scaleY2; for ($x = $src_x; $x < $src_x + $dst_w; $x++) { $sX = $x * $scaleX; $siX = (int) $sX; $siX2 = (int) $sX + $scaleX2; if ($tc) { $c1 = imagecolorat($src_img, $siX, $siY2); $c2 = imagecolorat($src_img, $siX, $siY); $c3 = imagecolorat($src_img, $siX2, $siY2); $c4 = imagecolorat($src_img, $siX2, $siY); $r = (($c1 + $c2 + $c3 + $c4) >> 2) & 0xFF0000; $g = ((($c1 & 0xFF00) + ($c2 & 0xFF00) + ($c3 & 0xFF00) + ($c4 & 0xFF00)) >> 2) & 0xFF00; $b = ((($c1 & 0xFF) + ($c2 & 0xFF) + ($c3 & 0xFF) + ($c4 & 0xFF)) >> 2); imagesetpixel($dst_img, $dst_x + $x - $src_x, $dst_y + $y - $src_y, $r+$g+$b); } else { $c1 = imagecolorsforindex($src_img, imagecolorat($src_img, $siX, $siY2)); $c2 = imagecolorsforindex($src_img, imagecolorat($src_img, $siX, $siY)); $c3 = imagecolorsforindex($src_img, imagecolorat($src_img, $siX2, $siY2)); $c4 = imagecolorsforindex($src_img, imagecolorat($src_img, $siX2, $siY)); $r = ($c1['red'] + $c2['red'] + $c3['red'] + $c4['red'] ) << 14; $g = ($c1['green'] + $c2['green'] + $c3['green'] + $c4['green']) << 6; $b = ($c1['blue'] + $c2['blue'] + $c3['blue'] + $c4['blue'] ) >> 2; imagesetpixel($dst_img, $dst_x + $x - $src_x, $dst_y + $y - $src_y, $r+$g+$b); } } } } /** *generate a unique filename in a directory like prefix_filename_randon.ext *@access public *@param string path of the destination dir. Example '/img' *@param string name of the file to save. Example 'my_foto.jpg' *@param string [optional] prefix of the name Example 'picture' *@return string full path of the file to save. Exmaple '/img/picture_my_foto_94949.jpg' **/ function unique_filename ( $archive_dir , $filename , $file_prefix='') { // checkemaos if file exists $extension= strtolower( substr( strrchr($filename, ".") ,1) ); $name=str_replace(".".$extension,'',$filename); // only alfanumerics characters $string_tmp = $name; $name=''; while ($string_tmp!='') { $character=substr ($string_tmp, 0, 1); $string_tmp=substr ($string_tmp, 1); if (eregi("[abcdefghijklmnopqrstuvwxyz0-9]", $character)) { $name=$name.$character; } else { $name=$name.'_'; } } $destination = $file_prefix."_".$name.".".$extension; while (file_exists($archive_dir."/".$destination)) { // if exist, add a random number to the file name srand((double)microtime()*1000000); // random number inizializzation $destination = $file_prefix."_".$name."_".rand(0,999999999).".".$extension; } return ($destination); } /** * NOT USED : to do: mezclar imagenes a tamaņo original, preservar canal alpha y redimensionar * Merge multiple images and keep transparency * $i is and array of the images to be merged: * $i[1] will be overlayed over $i[0] * $i[2] will be overlayed over that * @param mixed * @retrun mixed the function returns the resulting image ready for saving **/ function imagemergealpha($i) { //create a new image $s = imagecreatetruecolor(imagesx($i[0]),imagesy($i[1])); //merge all images imagealphablending($s,true); $z = $i; while($d = each($z)) { imagecopy($s,$d[1],0,0,0,0,imagesx($d[1]),imagesy($d[1])); } //restore the transparency imagealphablending($s,false); $w = imagesx($s); $h = imagesy($s); for($x=0;$x<$w;$x++) { for($y=0;$y<$h;$y++) { $c = imagecolorat($s,$x,$y); $c = imagecolorsforindex($s,$c); $z = $i; $t = 0; while($d = each($z)) { $ta = imagecolorat($d[1],$x,$y); $ta = imagecolorsforindex($d[1],$ta); $t += 127-$ta['alpha']; } $t = ($t > 127) ? 127 : $t; $t = 127-$t; $c = imagecolorallocatealpha($s,$c['red'],$c['green'],$c['blue'],$t); imagesetpixel($s,$x,$y,$c); } } imagesavealpha($s,true); return $s; } } ?> Neolevel - Full Time Marketing - Marketing Audit

„Marketing takes a day to learn and a lifetime to master” Philip Kotler
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Marketing Audit


A complete analysis of existing marketing activities and marketing potential of the company is the basis for any marketing strategy.

Only after an in-depth knowledge of the market strengths and weaknesses of the company, the key competencies, their position in the current market and the company image in the consumer mind can we begin the process of creating the company's strategy.

Only after a professional audit can we assess the effectiveness of existing and previous marketing activities.

The purpose is to determine the real market value of the company.
This becomes the base for future business activity (not just marketing).

The Marketing Audit requires research. It can be done at different levels adapted to the company needs, more quickly based on the secondary information and more complex through a professional research program.

Implementing a marketing monitoring system for the company would be the best solution, but the company must demonstrate the necessary maturity to succeed in this endeavour.

Neolevel includes a basic marketing audit in its services proposals, because it is the only way to ensure our strategic proposals are based on the company reality and to offer viable solutions to perceived problems.

Neolevel also offers consultancy for complex and complete audits for those clients wishing to see themselves in a clear mirror. It is a courageous step, which takes time, but it is vital for the long-term business success.

Contact us to learn more about marketing audit other Neolevel services.