Marketing Audit
>> A complete analysis of existing marketing activities and marketing potential of the company or project
>> An evaluation of marketing efforts and the effectiveness of prior and existing marketing activities
>> Market Analysis for future building projects
>> An analysis of local real estate market defining the marketing potential of the potential real estate project.
>> An analysis of potential clients and their motives to prefer your project instead of the competition’s

Marketing strategy for the development project
>> Proposals for real estate product concepts and viable alternatives. (possible only in the initial phase of a project, when you have not finalized the architectural plans yet)
>> Positioning Strategy, project differentiation, defining the set of competitive advantages.
>> Choosing and defining the potential client in order to adapt the project to their needs, wishes and expectations.
>> Definition of promotional and sales strategies for real estate projects
>> Definition of pricing strategy and terms of payment in order to obtain the desired sales volume.

Communication and promotional programs for real estate projects:
>> Program for participations in local, national and international real estate tradeshows and organization of these participations.
>> Programs for partnerships with national and international real estate agencies, freelancers, and other industries partners
>> Communication Plans
>> Advertising Programs
>> Creation of project presentations (video, online, PowerPoint, etc.)

Marketing guidelines
>> A general program of major marketing activities you need to focus company on.
>> The details of activities in action plans
>> Marketing Budget Estimates 

Marketing Coaching
>> Monitoring the marketing activity of the company during the contract
>> Monthly meeting with the General Manager for evaluating and guiding activities
>> Evaluation of completed actions
>> Solutions to repair any mistakes
>> Proposal of new actions
>> Weekly discussion with the person designated with marketing responsibilities
>> Guidance for day to day actions
>> Correction of texts / projects / presentations

Budget allocation:
>> Distribution of budgets so as to obtain the best results
>> Creating media plans

Consulting for pitch:
>> Creating the set of objectives and Pitch file
>> Participation in presentations along with the company representatives
>> Advising the client in selecting which agency to work with.